Social media management invoice template
Social media work is sold as a monthly retainer but delivered as posts, stories, replies, and reports — and the invoice has to bridge those two views. A retainer line with nothing behind it invites "what did we pay for?"; a list of forty posts invites line-by-line haggling.
This template lands in between: the retainer as the anchor line, the deliverable counts summarized beneath it, and anything outside scope — extra platforms, paid-ads management, ad spend itself — separated. Fill it in and download the PDF free.
What social media managers usually itemize
- The monthly retainer, named by scope ("Instagram + LinkedIn management — March")
- The included deliverables summarized ("12 posts, 8 stories, community management") so the retainer explains itself
- Paid-ads management as its own line — managing spend is work distinct from content
- Ad spend passed through at cost when it runs through you, never blended into your fee
- Extra platforms, campaign sprints, or shoot days as separate agreed lines
Frequently asked questions
Should ad spend go on my invoice?
Cleanest is the client paying the platform directly on their own card. If spend runs through you, pass it through at cost on its own clearly-labelled line with the management fee separate — blending them makes your fee look enormous and the accounting wrong.
When should a retainer invoice go out?
Start of the month, in advance. Retainers reserve capacity, so billing like rent is standard — and it means a non-paying client is caught before the month's work is delivered, not after.
How do I bill work beyond the retainer scope?
Agree it in writing when it comes up, then invoice it as its own line that month ("Campaign landing page copy — agreed 12 March"). The retainer line never silently grows; that is how scope creep becomes unpaid work.
Invoicing in India? The GST invoice generator adds GSTIN and state fields.
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